Saturday, May 29, 2010

Small Business Leads Need Not Be Purchased

You have likely looked into Yellow Pages advertising. Incredibly expensive is it not? Perhaps even radio, television or newspaper advertising has crossed your mind. After all, these are viable and time tested methods to explore markets and drive new business right? They used to be. Not anymore.

A search engine on the internet has led you to this article. You found it. I did not go looking for you. I strategically placed this content where I knew only those I cared to reach would find it. I find it odd that business owners with real capital and extensive knowledge in their markets would just poke around in the dark in an attempt to bring in new revenues. They do this because they do not know any better, not yet.